Meta Ads: Campaign Build, Optimization & Results
A walkthrough of a sample Meta Ads (Facebook & Instagram) campaign setup.
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About this project
This case study covers a sample Meta Ads sales campaign setup for Iphone Store Ke (2026), including account and campaign structure, audience segmentation and creative testing. The video walks through the live Ads Manager Campaign breakdown, and the screenshot carousel above documents the reporting dashboard used to track performance on a separate leads campign for Evergreen State College Fall Admissions(2022-2025).
Meta Ads Manager
Audience Targeting
A/B Testing
Conversion Tracking
Budget Optimization
Highlights
287
Resuts
$153.72
Cost per Result
3,043
Leads
$14.50
Cost per Lead
$1.45
Avg CPC
$2.91
Avg Cost Per Link Click
$88,749.18
Total Ad Spend