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Eliab Muriithi / Google Tag Manager
Event Tracking & Attribution

Google Tag Manager: Container Setup & Conversion Tracking

A walkthrough of a Google Tag Manager container build — tags, triggers, variables, and data layer events — feeding clean, validated data into GA4 and the ad platforms.

About this project

This case study covers a Google Tag Manager container build — setting up tags, triggers, and variables, implementing a data layer, and wiring everything into GA4 and the Meta/Google ad platforms. The video walks through the live GTM workspace and preview mode, and the screenshot carousel above documents the container structure and validated events in GA4 DebugView, as well as a sample project with commentary.

Google Tag Manager Data Layer Implementation GA4 Configuration Conversion Tracking Meta Pixel & CAPI

Highlights

39
Tags & triggers configured
23%
Tracking error reduction
93%
Event match quality
100%
Conversions validated in GA4