Google Ads: Campaign Build, Optimization & Results
A walkthrough of a Google Ads account — Search, Display, and Performance Max campaigns — covering keyword strategy, bid management, and the reporting dashboard used to track performance.
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About this project
This case study covers a Google Ads account spanning Search, Display, and Performance Max campaigns — including keyword research and match-type strategy, bid and budget management, and structured A/B testing of ad copy and landing pages. The video walks through the live Google Ads interface, and the screenshot carousel above documents the reporting dashboard used to track performance.
Google Ads Manager
Keyword Strategy
Bid Management
Conversion Tracking
GA4 & GTM
Highlights
111
Leads
7
Qualified Leads
6.3%
Conversion Rate
$700
Avg. Conversion Value
$4,900
Total Conversion Value
$880
Ad Spend
5.6x
ROAS
$126
CPA