Google Analytics (GA4): Reporting, Funnels & Insights
A walkthrough of a GA4 property — audience and acquisition reports, conversion funnels, and exploration analyses used to turn raw traffic data into decisions.
1 / 22
About this project
This case study covers a Google Analytics 4 property — configuring reports, building conversion funnels, segmenting audiences, and running exploration analyses to surface where users drop off and which channels drive the most valuable traffic. The video walks through the live GA4 interface, and the screenshot carousel above documents the reports and explorations used to interpret the data.
Google Analytics 4
Funnel Analysis
Audience Segmentation
Attribution Reporting
Exploration Reports
Highlights
-63%
Funnel drop-off identified
22%
Engagement rate improvement
18
Custom reports built
92%
Attribution accuracy improvement